Count Me In: Campaign for Me -challenging and changing perceptions of son preference in Uttar Pradesh and Jharkhand.

Count Me In: Campaign for Me is an advocacy program that addresses the prevailing attitudes of son preference in Uttar Pradesh and Jharkhand in India, and in Dolkha, Makawanpur and Nawalparasi, Nepal.

Through the consistent and creative use of local media, the campaign highlights the problems caused by son preference, including deprivations in nutrition and health, and the lack of access to education for young women and girls. The campaign uses a large decorated truck to raise awareness in rural areas. The campaign truck is currently travelling across 135 villages, reaching out to over 100,000 people through meetings, discussions, theatre and dance performances etc.